About Us


Our Organization


Our mission

To create FUN affordable ways to bring the public and FUNdraisers together to support a variety of causes! (Grass roots FUNdraising)


Our Motto

Little things make BIG things happen!


Our Philosophy

If we can create a fun, affordable solution that will involve many individuals (grass roots) it will give all of us ownership in the solution and will make us all feel better about ourselves. A theory similar to it takes a village to raise a child. In a sense we will all be doing Good Deeds.


Our Team


Robin Roller - Founder

During the past 30+ years Robin Roller, the founder of Phil and Tropic, has established himself as a successful businessman on local, national, and international levels.

Robin started and developed an apartment locating business and the apartment ski vacation rental business in the Salt Lake Valley. After that he was the district manager for Oakwood International, the largest corporate housing company in the United States. Then, he was the Partner / Vice President of Buyer Acquire; the integrated voice response /call capture company that changed the face of call capture in the real estate industry. Most recently, he was the Western Regional Sales manager for Blackboard Connect; the #1 mass notification service in the nation. He has also owned, sold, and managed real estate and developed technology relating to the industry.

Robin's responsibilities have also been international. Prior to his most recent successful entrepreneurial venture, Buyer Acquire, he was an international consultant to the Olympic rental housing market, where he arranged housing for three Olympic Games.

Robin's newest venture Phil and Tropic, places him back in his entrepreneurial world where he continually enjoys much success. Phil and Tropic combines his entrepreneurial spirit with a social benefit. Robin's vision helped develop this system that allows individuals to claim or adopt their spot to support a variety of causes.

The theory behind Phil and Tropic is that "little things make BIG things happen!" As individuals we feel good about ourselves when we can contribute to make something better. If each of us contribute just a little bit then we will make our world a better place. "Make something BIG happen today!"


Technology partner

The knowledge our technology team brings to the table allows us to do what we do. Without them we would be just another software company. Our resources offer access to over 300 affordable programmers with a variety of skills. They have knowledge, drive and cutting edge technology we need to make Phil and Tropic the #1 fundraising and causal marketing platform in the world! We believe so much in our technology partner that if you have programming needs please contact us. We will happily recommend them to you.


Marketing partner

When Phil and Tropic began we knew if we wanted to accomplish great things, we must offer a great product and we must offer a marketing package that would bring customers and donors to you. So we did our research and found the best partner we could find.

Our marketing partner, RightNow Communications, started doing organic search engine optimization in 1995 when the internet was in its infancy and now they are one of the leading internet marketing experts in the industry. The synergy we have created with our technology, marketing and entrepreneurial spirit will create much success for everyone involved.

RightNow Communications brings their expertise to the table to ensure the Phil and Tropic web site has a strong social and causal marketing and internet presence.